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The new platform helps CPG brand owners and packaging and label converters reduce time-to-market and raise productivity.
June 23, 2016
By: Greg Hrinya
Editor
Following a recent announcement by the US Food and Drug Administration (FDA) that it is introducing a modernized Nutrition Facts Label for packaged foods, Esko is actively working to integrate the new FDA guidelines into dedicated templates as part of its Packaging Management and Prepress solutions. Esko customers will be able to automate updates to packaging and label designs for a timely and efficient transition to the new Nutrition Facts table format, minimizing time to market and ensuring accuracy. Changes to the new Nutrition Facts Label include a refreshed design, with increased type size for Calories, Servings Per Container, and Serving Size, as well as the addition of Added Sugars in grams and as percentage of Daily Value, and an update to many serving sizes to bring them more in line with current consumer habits. “We understand the challenges that consumer packaged goods (CPG) brand owners and their packaging suppliers face in implementing this change while ensuring complete compliance,” says Philippe Adam, vice president of global marketing at Esko. “Well in advance of the 2018 deadline, Esko anticipates the massive volume of prepress work that will go into implementing the required changes. The WebCenter Content Management module will be extended to support data-entry and management of nutrition facts. The Dynamic Content plug-in for Adobe Illustrator will support the new nutrition table format. At the same time, we work with GS1 to ensure data can be exported to GS1 XML format and populate dynamic tables automatically in Adobe Illustrator in a completely seamless and safe manner.” The Esko Software Platform helps CPG brand owners and packaging and label converters reduce time-to-market and raise productivity, while ensuring complete compliance with FDA and other local regulations. Esko also works closely with the GS1 standards organization to drive the improvement of industry standards. Esko has detailed how it will help customers comply with the new regulations with live demonstrations and training sessions at EskoWorld 2016, which has been taking place this year in ChampionsGate, FL, USA, from June 21-23. Beyond more than 50 presentations, attendees have had the opportunity to meet for one-on-one discussions with experts who can provide guidance on the fastest and safest ways to update packaging artwork. They can also visit open labs to speak with a solution expert, interact with peers within the industry and much more.
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